Become
Become
the person
you want to be.
Takes a few minutes to set up.
14 days free · then $11/month
Applicable tax will be added at checkout based on your location.
Bringing Become to your organization? See Become for Teams →You know that life you want? The one you’ve written down more than once, maybe talked about with a friend at 1am over wine, completely clear on it in that moment? Then life happens, you get distracted, and before you know it, the dog’s dinner and your kid’s missing slipper become the real emergency.
Or maybe you’re like me. Really committed to building your future self, showing up for your vision again and again, but chasing that version of yourself across a graveyard of notebooks, journals, and worksheets abandoned somewhere around day four.
Become brings it all together in one place, turning the person you want to be into something you can practice every day.
What it does
You tell Become who you’re becoming. It hands you back five statements, your Core Five, that nail exactly who that person is. They’re specific and completely yours.
Every day, for a few minutes, you check in with your Become Coach, an AI coach that knows your Identity Profile, your Core Five and your recent check-ins, so every conversation builds on the last.
Then you just watch that version show up. The version of you that’s been living rent-free on scraps of paper finally starts living in your real life.
See what becoming looks like.
Your Identity Profile gives you somewhere to return to. Your Core Five reminds you who you’re becoming. Your daily check-in helps you practice being that person, and your Become Coach helps you reflect on what you’re learning along the way.

Your Vision
A daily reminder of the life you’re creating and the person you’re becoming.

Your Core Five
Five statements that remind you who you’re choosing to become.

The daily check-in
Recognize the moments you lived as the person you’re becoming.

Your Become Coach
Personalized coaching that helps you gain clarity, recognize patterns, and keep becoming.
Subscriber benefit
And every week, you can join me live.
Subscribers get access to a weekly group coaching call with me, where you can bring what you’re working through, get coaching and learn alongside other people who are becoming.
Why this works
You’ve done the 30-day challenges, forgotten by day nine. You’ve had the habit app guilt trip you so hard over a broken streak you nearly apologized to your phone.
Become is built on a principle that runs through decades of behavior research: lasting change is supported by connecting your everyday actions to the person you want to become.
You define that person, choose the behaviors that bring that identity to life, and practice them every day, including the days when motivation disappears.
Become draws on research in psychology and behavioral science.
Your future self
People who feel connected to the person they’re becoming tend to make choices that serve their long-term wellbeing. Researchers call this future-self continuity.
Hershfield, 2011.
Decide in advance
Deciding when and where you’ll act makes follow-through more likely.
Gollwitzer & Sheeran, 2006.
Check in on progress
Monitoring your progress supports reaching your goals.
Harkin et al., 2016.
Become brings all three together in a few minutes each day.
The origin story
I honestly built this for myself first, just trying to stop losing my future self somewhere in the bottom of my bag, buried under a notebook that meant well.
Turns out a lot of us have the exact same problem. So here we are.

The founder
Meet Niamh, the founder
I’m a coach, a lifelong student of personal transformation and someone who is deeply committed to becoming the person I want to be.
I’ve coached more than 1,000 clients over 15 years, and I built Become to hold everything that worked best for them and for me.
Become started because I wanted somewhere to keep coming back to my own vision and the person I was becoming. I had all the journals, exercises and wisdom. What I didn’t have was one simple place that brought it all together and asked me, every day, “Who are you choosing to be today?”
So I built it.
And then I realized I wasn’t the only one who needed it.
Niamh
Founder, Become
Questions
Want this for your team?
Become for Teams brings a daily identity practice to your leaders and people.
See Become for Teams →Meet the person you're becoming.
14 days free, then $11/month
Applicable tax will be added at checkout based on your location.
I’m giving the first 100 people who join as founding members the $11/month price for as long as they remain subscribed.
After the first 100 founding members, Become will be $17/month.
Cancel anytime.